A 'vision' binds strategies together

Most organisations get their 'vision' and 'purpose' wrong. A vision only has value in terms of strategy - it helps to bind successive strategies together, so that you stay on track to achieve that vision. It's the same with your purpose. No organisation or person has one single purpose that drives them. Life is more complicated than that.

Previous
Previous

Ask yourself six questions

Next
Next

Understand first, communicate second