Start thinking
language
Language is more than a means of communication – it’s the foundation of how we think, reason, and connect.
See the world differently
As The Business Linguist, Brett unpacks how language not only helps us express our ideas but also shapes and structures the very way we think.
Business Insights
Rethink how you achieve influence, buy-in, authority, and impact. Advice and guidance for CEOs, boards, and executives.
Brand is a subset of identity
Your brand is not who you are. Identity is who you are. Brand is a subset of your identity. Your brand is the bits of your identity that you want to share with the world. It's how you want to be seen. If your brand and identity are out of alignment, it’s an organisational disaster waiting to happen.
Ask yourself six questions
At its core, identity is found in the answers to very simple questions like what do you do? and what’s your value? You’d think we’d be really good at answering fundamental questions like these, but most of us struggle to make small talk at a barbeque, let alone define our organisation’s identity.
Vision binds strategies together
Most organisations get their 'vision' and 'purpose' wrong. Rather than acting as a primary source of motivation for your people, a vision helps to bind successive strategies together so that you stay on track as you work towards its achievement. In many organisations, vision and purpose are the same thing.
Social Commentary
Examine how language reflects and influences social dynamics, power structures, and cultural values.
Discover the
origins of words
Get insights into the history, culture, and evolution of words and how they shape the world.
