The value of a 'vision' is in binding successive strategies together

Most organisations get their 'vision' and 'purpose' wrong. A vision only has value in terms of strategy - it helps to bind successive strategies together, so that you stay on track to achieve that vision. It's the same with your purpose. No organisation or person has one single purpose that drives them. Life is more complicated than that.

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Ask yourself six simple questions

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We try to communicate before we understand what we are trying to communicate